completed, Zagreb, 2015.
More than 20 years of activity of 3LHD, the authors of some of the key
works of recent Croatian architecture, such as Hotel Lone in Rovinj,
Riva Split Waterfront, or the Zamet Centre in Rijeka, has been marked by
changes in architectural practice. During the continuous office growth
and the increase in the scope and complexity of tasks, 3LHD has
developed work methodologies in which an architectural firm is primarily
a platform for coordinated production and exchange of knowledge.
The dynamics of development and implementation of large projects required innovations in the organization of the office in order to ensure intensive and effective cooperation within 3LHD. The complexity of the projects led to a number of collaborations with creative individuals from different disciplines, from artists to designers to structural engineers to technologists. They have been involved in the development of architectural concepts from the very beginning of the design process. The sensitivity of the tasks with which the firm was faced led to a strong media exposure of 3LHD's projects as well as fierce debates that in turn led architecture to the focus of public interest. All these phenomena that can be subsumed under the generic term "interactions" are the basis for the exhibition project that problematizes methods for creative work and cooperation, the complexity of the process of realization of buildings, and public reception and impact of projects. Rather than a retrospective of one firm, the exhibition affirms the collective creativity and the interaction of all participants in the process of making architecture.
The exhibition is treated as a regular 3LHD project, with the project number 250, and has emerged as a collective work of the core project team, the whole office, and associates. The layout is based on a modular three-dimensional system that forms an "interior city" within the space for temporary exhibitions in the MSU. The content is presented through 15 independent thematic units which problematize various aspects of creation and use of architecture. The focus of the exhibition is not on individual buildings, but on knowledge and competences involved in the processes of design and construction, as well as on the performance of architecture. The architects of 3LHD who originally were or still are involved in the development of the projects were also working on their presentations on the exhibition, where an effort was made to retain the authenticity of displayed material. In order to reconstruct the ideas, concepts and working processes, the collaborators and co-authors of 3LHD's projects were actively involved in the development of the exhibition by participating in the concept of presentation of their work and contributions. Visitors are left to choose their own paths through the exhibition and reveal relationships between individual units.
PROJECT NAME 3LHD Interactions
PROJECT NO 250
PROGRAM public, culture
LOCATION Croatia, Zagreb, Avenija Dubrovnik 17
EXHIBITION ORGANIZER 3LHD
AUTHOR AND EXHIBITION PRODUCER 3LHD
CURATOR Maroje Mrduljaš, Antun Sevšek
PROJECT TEAM Saša Begović, Marko Dabrović, Tatjana Grozdanić Begović, Silvije Novak, Maroje Mrduljaš, Antun Sevšek, Saša Košuta, Dora Lončarić
PROJECT TEAM COLLABORATORS Maja Milojević, Jure Živković, Jan Ružić, Branimir Turčić, Ivana Šajn, Iva Peručić, Maša Milovac, Paula Kukuljica, Krunoslav Szoersen, Dragana Šimić, Nives Krsnik Rister, Koraljka Brebrić Kleončić, Vibor Granić, Tomislav Soldo, Sanja Jasika Lovrić, Uršula Juvan, Duje Katić, Nevena Kuzmanić, Leon Lazaneo, Kristina Marković, Irena Mažer Hranuelli, Ana Mikelić, Nikolina Muža, Zorislav Petrić, Vesna Šoić, Deša Ucović, Matija Zrnić, Marijana Pivac, Ankica Puljić
EXECUTIVE PRODUCERS Romana Ilić, Bruno Bahunek
PRODUCTION MANAGER Mladena Žarković
PRODUCTION ASSISTANTS Olja Gešvind, Koraljka Mandarić
GRAPHIC DESIGN Damir Bralić, Lana Grahek, Niko Mihaljević, Hrvoje Živčić
STRUCTURAL ENGINEERING Palijan - Ivan Palijan
EXHIBITION ASSOCIATE Museum of Contemporary Art - Ana Bedenko
PUBLIC RELATIONS Mladena Žarković
Museum of Contemporary Art - Jadranka Pintarić, Sonja Barbarić
TECHNICAL SET-UP Museum of Contemporary Art - Dušan Stupar, Filip Zima, Darko Čopec, Zdenko Zavalić
EXHIBITION SET-UP CONTRACTORS Tom d.d. Uskoplje